Headquartered in Bangalore, the client is a global IT services provider and the third
largest IT services company in India.
Serving over 300 customers worldwide, the company provides a range of IT services, software solutions, IT consulting, business process outsourcing (BPO) services as well as research and development services in the areas of hardware and software design.
To support its marketing and strategic decision making process, the company recognized
the need to constantly monitor the IT services market and competition across specific
horizontals and verticals.
Tracking competition, technology and market trends is a key input for driving strategic decisions for the company. The company therefore wished for periodic information and analysis of the market and competition to keep its sales and leadership teams updated. Given the size of the company – its multiple service areas and hence diversity of data that needed to be tracked continuously - the company decided to partner with Prayag as we had demonstrated our in-depth industry context understanding in previous interactions with the client.
The engagement started in 2001 and, since then, leveraging its retainer model, Prayag
provides periodic competition intelligence, market updates and analysis reports. The
partnership with the client has grown since its inception and currently Prayag serves four
different groups within the company, each focused on a different line of business –
leading to a unique set of requirements with multiple sets of competitors to be tracked.
The Prayag team held extensive discussions with the client to understand their
requirements and the specific competition that needed to be tracked. Armed with this
knowledge, a custom deliverables plan was drawn up for each line of business.
Prayag today provides both qualitative and quantitative research analysis to these
business divisions. To deliver consistent, top-quality incisive analysis, the team
leverages the wealth of trend data and market information collected over time, and
supplements this by polling its rich network of industry contacts.
Sample research reports delivered to the various business groups:
These timely reports have helped equip the client’s sales team with relevant
information thereby improving their effectiveness. Incisive market research and
competition analyses have helped keep the client abreast with the current
happenings in the market, benchmark competition and fine tune its
Prayag’s strong conceptual and analytical skills and understanding of the industry context ensure delivery of interpretative inputs to the client. In addition, by leveraging its rich network in the industry, the team has been able to validate trends and deliver insightful analysis. Lastly, Prayag’s ability to adhere to, and exceed, tight turnaround times has ensured timely deliverables leading to a lasting and growing relationship with our client.
If you are interested in learning about how we can add value to the marketing of your business, please contact us.