The education segment in India is on the anvil of change. Expansion and growth is expected at all levels - K-12, higher education and professional education. In addition, a whole new class of companies offering supplementary out of school programs have emerged to add to the already thriving examination coaching industry. Business models pivoted around the internet are finding their way into the education segment too. All this calls for more focus on brand building and marketing.
Over the last few years, Prayag Consulting has partnered with institutions across the spectrum – K-12, higher education and professional education – with their brand building efforts, including launching new brands into the market.
Prayag has been an excellent partner for ScienceAdda. They understood our requirements very well and were able to conceptualize and deliver very high quality marketing inputs and material. ScienceAdda being a start-up, it was quite challenging for both of us at times but Prayag was able to work with us through this and we were able to wade through many waves!Naganand Doraswamy