Complementing our branding and communication solutions are Prayag’s analytical solutions that help marketers stay abreast of their competition, customer and industry. Our 360° round the year market tracking service helps businesses get timely and actionable insights into market activity. In addition, Prayag has also done numerous one off benchmarking assignments to provide in depth insights into where a company stands vis a vis competition on efficacy of sales and marketing processes. Prayag can also support companies with ABC analysis of customers and prospects to help focus efforts in the right areas.
We gather intelligence through a mix of secondary and primary methods, in addition to relying on our in-house knowledge repository.