ABOUT USBusiness & Marketing consulting and services


Home » About us » Our Team


The Minds behind Prayag

As Chairman and Co-founder, Jaya provides the vision and direction to Prayag.
Jaya has  a deep understanding of business coupled with hands-on exposure to all aspects of technology management in a career spanning nearly two and a half decades in well-known high technology companies. Jaya has honed his skills in the entire gamut of product development-architecture through implementation, people management and other aspects of running a business.

Jaya began his career at Wipro Information Technologies . He was among the first employees of Oracle's India Development Center. After a successful stint at Oracle, Jaya was invited to co-found Neta Inc, a Valley-based startup. At Neta, as Director, Engineering, Jaya was responsible for architecture through implementation of Neta Smart Solution, a data-mining based Internet personalization solution. He had exposure to all aspects of managing a startup, and was also responsible for running Neta's data center and designing and putting into practice an implementation methodology for Neta Smart Solution. When Neta was sold to Disney's Internet Division, Jaya moved into Walt Disney's Internet Division as Director, Software Engineering. He was responsible for developing leading edge technologies for Disney's verticals and evangelizing technology adoption within the Internet Division. During his tenure at Disney, Jaya successfully managed three technology platforms and a multicultural team. After four years stint as the Chief Delivery Officer of Scandent Solutions, Jaya now heads the India operations of Ariba Technologies ( a part of SAP).

Jaya has a B. Tech in Electronics and Telecommunications from IIT (Bombay) and PGDM from IIM (Bangalore). Jaya loves riding bikes, he is a voracious reader and a movie buff.
Jayanthi Badrinath, Senior Principal, is responsible for delivery excellence and managing key accounts. Jayanthi has over 18 years' experience in the consulting and IT industry. Jayanthi started her career as a software professional and, over eight years, she developed expertise in designing and developing software products to client specifications. She possesses domain expertise in automotive and banking sectors and in ERP, Corporate Banking, and SEI CMM space. She also has extensive experience in implementing solutions at client sites in Asia Pacific and North American regions.

Jayanthi started her career at i-flex Solutions (formerly Citicorp Information Technologies Industries Pvt. Ltd.), and worked in the Banking division for about four years. She implemented solutions at Bank PDFCI in Jakarta, Indonesia and was responsible for gathering client requirements, software installation, conversion from proprietary software into i-flex's banking software, training users on product, and on-site development and support. She joined Brain North America in 1998 and was actively involved in the development life cycle process from writing specifications to supporting beta installations. She was instrumental in Automotive OEM requirements process standardization by developing in-house tools, repositories and by creating a knowledge base.

Jayanthi is an Electronics and Communications engineer from Government College of Technology, Coimbatore and M.B.A from Wayne State University, USA.
Sudha Kumar was CEO and Co-founder of Prayag Consulting from its inception until November 2015. She brought nearly twenty five years' experience in management consulting, strategy and marketing. She started her career at A F Ferguson & Co, one of India's leading management consulting firms. After a four year stint at AFF, Sudha joined Infosys Technologies, Bangalore to start the Corporate Planning function.

She worked closely with top management on several strategic initiatives. She had carried out various business modeling exercises and had built comprehensive decision tools for business de-risking and long-term scenario planning. She was also a part of the Infosys ADR team. In the next few years, Sudha transformed the Marketing function at Infosys. She was instrumental in conceptualizing, planning and implementing a global marketing program, with emphasis on brand building. Some of the initiatives launched by her include a systematic market tracking program, a framework for launching new services, a multi-pronged Client Relationship Program, Global Analyst and Media Management Programs, field Marketing Programs, Internal Branding and Brand Metrics programs. At Prayag, Sudha is responsible for overall management of client relationships and branding.

Sudha was a gold medalist in Electronics & Communication Engineering from Anna University. She also received a PGDM from IIM (Bangalore). Sudha also was the Publisher, ParentEdge magazine and a trustee of Samanvaya Foundation, a not-for-profit that helps educate under-privileged children.

© All Rights Reserved - 2014 | Prayag